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11 Startups That Are Transforming the EU Mortgage Industry

Dec 16, 2022
12 min read
11 Startups That Are Transforming the EU Mortgage Industry
Nataliia Peterheria
Nataliia Peterheria
Operations Manager

Despite being the most common type of collateral used for housing loans, mortgages are still subject to strict regulation and bureaucracy, even in the age of total digitization and process simplification. However, the development of fintech gave a kick to the digital transformation of mortgages. It led to the popularization of online mortgage platforms among millenials who wanted processes even as complicated as mortgage applications to be fully automated and online. As a result, around 1 of 4 households in Europe now has a mortgage loan.
Mortgages constitute a substantial part of the financial services market. For the last three years, the percentage of mortgage loans among other types of loans increased by a modest 2%, but in 2018 they constituted a massive 77% of the total number of loans issued to European households. Moreover, in the U.S., where almost $1.5 trillion is directed to new mortgages annually, the mortgage industry is considered to be a great area of opportunity for tech startups.
11 Startups That Are Transforming the EU Mortgage Industry 1

Challenges that Online Mortgage Startups Face

Getting a mortgage is likely to be one of the most important decisions in person’s lifetime. That imposes particular requirements on lending platforms, especially in terms of security, fraud prevention and calculations. In the meantime, one of the main goals of a digital mortgage is to enhance the customer experience, making the overall process easier and more accessible. On this basis, there are several challenges that modern mortgage tech startups have to deal with:

  1. Speeding up the whole process and improving customer experience;
  2. Making the process fully online; and
  3. Meeting regulatory requirements.

Let’s take a closer look at each of these topics to better understand what every digital mortgage startup should consider when launching a new product.

Speeding up the process

In recent years, with millennials forming another type of customer persona, digitization – and accelerating the mortgage issue process, in particular – became another focal point in terms of improving customer experience. And last year demonstrated that mortgage lending platforms can move beyond scanned and emailed documents and paper forms. New technologies like RPA (robotic process automation), ML (machine learning) and AI (artificial intelligence) help digitize and simplify the mortgage process.

Last year it took 44 days to close a mortgage. However, companies that moved toward online mortgage platforms managed to reduce the process to 30 days, offering a more convenient experience to customers and reducing production costs in the meantime.

But this scenario works well mainly for non-problematic loans – to customers who provide all the necessary information in detail, tick every single box in the online form, and have been working at the same company for the last three years. When it comes to more complex situations (when the provided info is not complete or straightforward), a manual intervention may be needed. This will delay the issue of the mortgage. In this case, speeding up the process remains a challenge.

Making the process fully online

This challenge arises due to the demand of modern customers for digital transformation of all the industries they interact with in daily life. Online shopping, financial services, investments, insurance and much more are subject to digitization, and mortgages are no exception. Millennials want them to be fully online, as there’s no point in using an online platform if they still have to send photocopied documents via e-mail or visit a bank branch in person to get their account receipt stamped.
The problem is that some scenarios, complex ones, require manual processing, as some questions can only be assessed or resolved with human intervention. These issues are usually closely related to fraud prevention and loan security. However, while fintech widely uses ML and blockchain technologies to enhance fraud protection, the burden of complex compliance still may require companies to use hard-copy documentation.

Meeting regulatory requirements

Mortgages remain one of the most complex, regulated and bureaucratic industries, as lenders must ensure that every loan corresponds to strict compliance requirements to avoid possible risks. Given that digital transformation poses both real and potential risks to compliance, the big challenge is to strike a balance between the two.
In addition, it’s important for a company to have a strong compliance back-up or sector that knows the regulations in full and how to apply them in processes. It’s critical to check how much compliance risk the company presents and to implement the necessary compliance controls. And this was put in sharp focus last year, when regulators put pressure on all aspects of mortgages.
These challenges gave rise to particular trends that formed the development of the modern mortgage industry. Let’s look at some of them.

Mortgage Industry Trends

The mortgage industry has always been one of those dinosaurs who are uneasy about anything related to tech innovation. However, times change, digital transformation has become inevitable, and delaying it may adversely affect the development of the business. This year’s survey by National Mortgage News found that nearly 83% of the biggest mortgage lenders see digital transformation of their company as the key to their growth in future. In the light of the recent wave of digitizations, the following trends will shape the industry in the near future:

– AI and ML as the new-gen predictive technologies

– Robotic process automation

– Simplified user experience

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AI and ML are enhancing the customer experience

AI and ML are mostly used for task and process automation in order to save time and resources. These technologies help software development team enhance the customer experience through a faster, more customer-oriented and more secure process flow. For instance, ML algorithms can be used to validate the documentation necessary for a lending deal, identify problematic issues, and raise notifications for a quick settlement.

Robotic process automation

The benefits of automating routine and repetitive tasks are easy to define. Process optimization doesn’t just increase efficiency; it also allows employees to spend their working time on strategic and higher-value activities that will boost business growth and enhance the customer experience. For instance, using a combination of OCR (optical character recognition), object recognition, and direct application integration might completely replace manual documents and complaints reviews. This will not only significantly shorten processing times, but also result in more consistency, higher accuracy and better compliance.

Simplified user experience

In the digital age, when people rarely take their eyes off their phones, borrowers, especially millennials, want a fully digitized approach to mortgages. They want everything completely online, without the need to make appointments, or even upload scanned documents or send e-mails. And the whole deal must be completed in no more than 20 minutes. Mortgage brokers must take this trend into account and be prepared for customers who want to make purchases quickly, with no red tape.
The trends listed above will transform the industry sooner rather than later, but there are already a number of players on the market who have implemented innovations and created new-age mortgage solutions. Below, we’ll take a closer look at a few industry pioneers.

Read more: The Latest UK Real Estate Software Trends

Types of Mortgage Fintech Startups

The mortgage industry is complex, and the recent rise of digital transformation has made it even more multi-faceted. It has spread far beyond the classic notion of a mortgage. Nowadays, when the company wants to create mortgage site it has to realize that modern industry offers a vast number of services and solutions that straddle the border of different business areas such as mortgage, insurance, data analysis, and finance.
Depending on the solutions the company offers, there are several types of mortgage fintech startups:

  1. Mortgage processing and workflow software providers. These include servicing platforms, providers of loan origination systems, and other solutions aimed at mortgage servicers, issuers, and originators. In short, they are targeted at the acceleration and simplification of the mortgage application and closing process.
  2. Tech-based mortgage lenders. These ones provide mortgages directly to borrowers, acting as direct lenders.
  3. Marketplace lending platforms. These offer a marketplace for lending and investing platforms for commercial and residential mortgages, and offer mortgage and student-focused loans.
  4. Mortgage data and analytics. These startups collect and supply data to mortgage providers or investors. They include analytics software that gauges loan quality and credit-scoring software.
  5. Digital mortgage brokers. Such companies find the best mortgage offers on the market based on the customer’s requirements and characteristics, and connect the customer with the service provider.

And depending on how the startup is well-planned and fit into the market, there are successful and failed startups. Check our startup handbook to learn how to become the former one.

The 11 Best Mortgage Startups

Now that we’ve given you a general overview of the current state of the mortgage industry, let’s look at our list of the 11 best broker startups. As a web development company, we chose them because of their high-quality service, innovative approach, rapid deal processing times and fare rates.

1. Moneypark

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Moneypark is an independent mortgage broker and advisor for mortgage and insurance products. It acts as an intermediary between banks and private customers, helping clients to find the best deals on the market.
Country: Switzerland
Services: Mortgage, real estate, health and property insurance
Founded date: 2011
Capital raised: Acquired by Tamedia for an undisclosed amount
Technologies used: Python, Django, Redis, Nginx, PostgreSQL, Celery, AngularJS
Case study:

The first indenpendent provider of personalized
financial advice on mortgage and insurance
products in Switzerland.

2. Molo Finance

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Molo is a fully digital mortgage lender with a direct-to-consumer approach. Using its tech-enabled platform, the company allows users to get a mortgage in the shortest period of time without having to submit paper forms and make appointments and avoid manual reviews, traditional banks, and old-fashioned mortgage lenders.
Country: United Kingdom
Services: Buy-to-let mortgage
Founded date: 2016
Capital raised: £3.7M seed funding in 1 round by Ubon Partners
Technologies used: Python, Django, Redis, Nginx, PostgreSQL, React
Case study:

The first fully digital mortgage provider.

3. Hypomo

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Hypomo is a global online mortgage broker that aims to simplify mortgage deals by processing them completely online, for free. Certified by the National Bank of Slovakia, the company aims to transform the traditional broker system by paying their staff a monthly wage instead of interest for each closed deal.
Country: Slovakia and Hungary
Services: Online mortgage brokering and home loans
Founded date: 2017
Capital raised: Pre-seed funding round with an undisclosed amount from MKB Fintechlab

4. Habito

11 Startups That Are Transforming the EU Mortgage Industry 6
Habito is a free online mortgage broker that offers both loans and remortgage services. The platform scans through existing deals on the market and offers the customer the most suitable ones.
Country: United Kingdom
Services: Mortgage advice
Founded date: 2015
Capital raised: £19M over 5 rounds

5. Trussle

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Trussle also offers free online mortgage advice, whether consumers need to buy a house or remortgage. But what makes the company different is that they compare available deals every day and notify clients if they can save some money by switching to a more favorable deal.
Country: United Kingdom
Services: Online mortgage broker
Founded date: 2015
Capital raised: £19.3M over 5 rounds

6. LoanLink

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LoanLink specializes in providing mortgage advice in Germany, where getting a home loan may be quite challenging. Their key audiences are foreigners, freelancers, and international investors. The company offers not only the best deals on the market, but supports clients with expert advice and secures the mortgage deal.
Country: Germany
Services: Online mortgage broker for foreign buyers
Founded date: 2017
Capital raised: Undisclosed amount over 3 rounds

7. Homegate

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Homegate is an online platform for real estate services that offers customers lower interest rates, a more transparent approach, and a quick and easy application process.
Country: Switzerland
Services: Digital real estate marketplace
Founded date: 2001

8. Landbay

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Landbay is a lending platform that works on a peer-to-peer basis. It enables lenders to give money to property investors, facilitating local government, institutional and retail investments in UK real estate. All loans are secured by top-ranked residential properties across Wales and England.
Country: United Kingdom
Services: Peer-to-peer funding in property investments
Founded date: 2013
Capital raised: £1.6B over 13 rounds

9. LendInvest

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LendInvest is a mortgage marketplace that offers opportunities for investments in UK mortgages for institutions and individuals “providing stable income secured against UK property.”
Country: United Kingdom
Services: Peer-to-peer lending
Founded date: 2008
Capital raised: £993M over 17 rounds

10. Interhyp

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Interhyp is a mortgage broker that works both online and via telephone. It provides services on mortgage advice, finds the best rates for individual property financing, and helps customers complete the loan application process.
Country: Germany
Services: Private mortgage lending
Founded date: 1999
Capital raised: £7.2M over 1 round

11. bijBouwe

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As the first digital mortgage lender in Netherlands, bijBouwe provides top quality management and direct-to-customer origination of customized mortgage portfolios.
Country: Netherlands
Services: Online mortgage provider
Founded date: 2015
These startups represent the variety of services the mortgage industry offers nowadays. They form its innovative image and make getting a mortgage more accessible and comfortable than ever. And we’re especially proud to find among them two projects which we’ve developed – Moneypark and Molo. Check the Case Studies section to find out more about our work and dive deeper in our blog to find more expert articles on technologies, management and lifestyle.

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