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Food Genius

A US-leading foodservice data provider that empowers businesses with advanced data processing and analysis for better decision-making.
Fortune 500
Acquired by US Foods
Raised in funding
10 000+
How we started
Food Genius partnered with us several months after its acquisition by a Fortune 500 company US Foods.

While providing extremely useful data and analytics to US Foods clients — manufacturers, operators, and distributors —  Food Genius faced app architecture and data management issues which limited its operations efficiency and business growth.

To eliminate the bottleneck that emerged, we’ve focused on two core goals:
Restructure the application’s logic process flows
Redesign the user experience
Team size
6 Experts
Why Food Genius chose us

Before partnering with Food Genius, we designed some food solutions from scratch and obtained rich experience cooperating with US-based clients from multiple time zones. This background, combined with versatile Python expertise, allowed us to offer GetFood Genius an elegant, rapidly designed solution that kept them going.

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Django Stars came highly recommended from people in my network that I trust. Their communication and consultation skills were top-notch. No issues, whatsoever.

We engaged with Django Stars before the Russian Invasion broke out and have stayed in touch. There was little to no disruption to our project support despite the challenges their teams faced.

David Falck

David Falck

Vice President, Food Genius

Partnership in 2022
6 professionals from Django Stars covered the entire FoodGenius platform update
3 backend engineers, 2 frontend engineers, 1 Project manager

What fuels Food Genius’ continuing growth.

Streamlined data management

After US Foods acquired Food Genius, the platform faced higher loads and ended up with a gradually complicating app design that limited operational efficiency. Salespeople working with restaurants were having trouble setting up efficient data management, so we had to redesign the data management.

We’ve restructured the application’s logic process flows and implemented an improved filtering flow to help sales professionals accelerate the process of assigning, filtering, choosing and disqualifying leads.

As a result, Food Genius provides salespeople with a more efficient, accelerated data flow that allows for higher operational efficiency and smooth business expansion.

Optimized user experience

To ensure easier lead management and accelerate communication with new restaurants, we redesigned Food Genius’ home page, log-in, filtering system, and qualification process.

We’ve delved into Food Genius operations specifics, identified the core points to optimize, and created a UX/UI solution that combines smooth data management with UX patterns familiar to the sales team.

We aimed to restructure the project rapidly and allow FoodGenius to process more and more data while keeping a straightforward, intuitive sales team working process. With us, Food Genius achieved it in weeks, not months.
Alexander Savchenko

Alexander Savchenko

Business Analyst

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The portal was very well received by the business and helped our salespeople discover leads and insights about their markets/territories. The app was very easy to extend by internal technicians after our project was completed with Django Stars.